Vpon, a leading big data company in Asia focused on big data analytics capability built with cutting-edge technology in delivering data-driven mobile advertising solutions, and Want Want China Times Media Group, one of the largest media publications in Taiwan, announced today a key milestone in their collaboration on bringing greater end-to-end data-driven transformation for the newly established subsidiary named Want Media.
With big data playing an increasingly critical role in every aspect of business, Want Media recognize that they need to align their company with a strategic and compelling approach for audience data to ensure they remain on the competitive ground and unify their focus in a far more orchestrated fashion.
Vpon recognize the struggle of Want Media with their execution gap – in which a clear ambition for data-driven transformation has been set, but the company lacks the capabilities and resources to execute initiatives that drive audience engagement and revenue. With Vpon’s in-depth understanding of complex data processing and its deep data engineering expertise, Vpon can bring together deep skills in leveraging proprietary data and technology to help support Want Media with big data processing for segment analysis and understanding customer engagement through their website and app performance.
“We desperately need the data, technology and processing power that a partner has to offer. If we cannot manage what we can measure, big data and frontier technologies can help us understand if we are on track. With Vpon, we are finally able to understand our audience in multiple dimensions turning customer insights into actions and ultimately better decision,” said Max Huang, Deputy General Manager of Digital Media Division at Want Media.
Vpon’s Chief Operating Officer, Arthur Chan, said, “Vpon has historically been exceptional at collecting and unifying customer data with our expertise to extract usable data, and then utilise it in a meaningful way. The partnership has yielded significant outcome as we understand that Want Media needed a way to get direct access to a wealth of data as to uncover hidden insights in their audience pool in order to achieve business growth.”
Adopting the right strategies and executing with agile data management platform will be the key to gain a holistic view of customer data to fuel business growth and facilitate effective marketing campaign with precise targeting.
About Vpon Big Data Group
Vpon is a leading big data company in Asia focused on big data analytics capability built with cutting-edge technology with an extensive media reach over 900million of mobile devices across Asia in delivering data-driven mobile advertising solutions. Through the technology of machine learning and artificial intelligence, Vpon has built models to obtain behaviour data and market trends, which allow advertisers to optimise mobile marketing campaign performances. Headquartered in Taiwan, Vpon was established in 2008 and is currently operating in six locations in Asia Pacific, including Hong Kong, Shanghai, Taipei, Singapore, Tokyo and Osaka.
