Today, with the convergence of artificial intelligence, big data and machine learning, it has opened up endless possibilities for advertisers to utilizing this technology to its fullest. It is no doubt that mobile is becoming one of the major data generators through which a user’s online presence and preferences can be analyzed.
In a recent interview with APAC CIO Outlook Magazine*, our CEO and founder, Victor Wu explained on how Vpon has disrupted the mobile data arena by introducing the use of cross-border travelers’ data and site traffic to optimize branding and advertising performance through tourist-related behavioral data and advanced use of data analytics, which can accurately track Asian tourists and deliver mobile ads at the right time.
With the high penetration of mobile coverage, Vpon is able to reach 900 million unique mobile devices across Asia with up to 21 billion real-time biddable inventory per day. Vpon also employs artificial intelligence to build predictive models, optimizes the delivery frequency of advertisements, and provides relevant content according to the ad request settings of the mobile user.
One of our esteemed clients, Japan National Tourism Organization (JNTO) has largely leveraged our data to garner useful insights about cross-border travelers on their entire digital footprints before, during and after their trips, ensuring that our different dimensions of data help JNTO spot high-potential tourists, and unleash the full potential of data-driven marketing.
Pondering on the changing nature of data, Wu remarked, “AI without data is useless and data without AI has no value.”
*APAC CIO Outlook Magazine is one of the most well-known magazines published from the hub of technology Silicon Valley with editorial presence in all major APAC countries.
Read the full article:
https://www.apacciooutlook.com/magazines/November2018/BigData//#page=46
