Composable Customer Data Platform (CCDP)
- No Vendor Lock-in｜Can Pair with any data warehouse for any needs
- Modular Tools｜Pick the data collection, storage, and activation tools suit your business easily
- Enrich First-Party Data｜Intergrate valuable sources of first-hand data
- No need to understand coding｜No more pressure for IT team. It's easy to set up and run
From CDP to CCDP
CDP not only realizes the OMO (Online-Merge-Offline) omnichannel strategy and integrates online and offline data to build a comprehensive 360-degree customer profile, but it can also segment audiences by analyzing large amounts of data. This allows businesses to gain a more comprehensive understanding of customers’ preferences, purchasing behaviors, and interaction methods, and even more accurately predict their needs. By doing so, businesses can effectively interact with customers at every touchpoint based on each individual’s preferences and behavioral patterns. Through such personalized experiences, customer loyalty and satisfaction can be improved.
In the global wave of data privacy protection, from the implementation of regulations such as GDPR to the increased awareness of users regarding control of their personal data, significant impacts have been brought to enterprises’ precision marketing strategies and scope. Facing these challenges, CDP provides businesses with a relatively safe and regulation-compliant first-party data management approach, which not only reduces the risk of legal violations but also enhances customer trust in the brand.
（1）Storage & Data Ownership
（2）Incomplete Data
（3）The Limit of Data Silos
（4）Lack of Model Customization and Flexibility
（5）Time to Value & Hidden Extra Cost
Vpon Can Help!
Seemless Upgrade to CCDP & Data Asset Management
Through AI-assisted insights, analysis results can be integrated into advertising platforms, enabling personalized communication experiences with customers. Within Vpon’s AD proprietary platform, a data closed-loop can be created, allowing for continuous updating and refining of data qualitiy. Based on this high-quality data, various AI applications can be rapidly developed, accelerating enterprises’ digital transformation.
Vpon CCDP Modular Framework
- Flexible, Customizable One-Stop Platform -
The CCDP solution provided by Vpon adheres to the principles of data governance and AI governance. Based on the different stages of an enterprise’s digital transformation, we have established a corresponding modular framework. From data collection and data analysis to AI applications, there are different tool modules to assist enterprises, ensuring that the implementation and setup of CCDP can support digital transformation initiatives.
Seven Modules
The Differences Between CDP & CCDP
| Feature | Packaged CDP | Composable CDP |
|---|---|---|
| Data Storage Location | Predetermined by vendor, may not meet all legal requirements | Selectable, can comply with local laws |
| Source Data Accessibility | Limited, primarily through prebuilt connectors | High, direct database access and custom integrations |
| Compliance Adaptability | Vendor-dependent updates for new regulations | Agile, adapt quickly with component adjustments |
| Privacy Control | Limited, Vendor-dependent updates for new regulations | High, fully customizable |
| Data Handling & Sharing | Governed by vendor, potential opacity | Fully controlled, transparent policies |
| Application | Simple, out-of-the-box solutions with less flexibility | Extensive, enables integration with future AI applications |
| Time-to-Value | Slower, comprehensive integration and deployment | Faster, quick to deploy smaller, valuable pilots |
| Cost Efficiency | Potentially higher | Controllable |
Success Cases
More Information
Composable Commerce Empowers Digital Transformation to Address the Dynamic and Diverse Needs of Modern Business
In the modern world, businesses aim for speed, innovation, flexibility, and scalability using innovative microservices technology to create a smooth customer experience. But how can companies take a more modular & omnichannel approach to make the best-personalized customer experiences? Today, businesses can use composable commerce based on the MACH architecture to create that customized experience customers are looking for.
What is a Composable CDP (CCDP) and why you should migrate to it?
全渠道行銷的動能引擎-可組合式商務和 Vpon 數據解決方案
Implement Vpon CCDP Now
Keep the Data Ownership in Hand!
